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Training
sales techniques
Master sales and commercial strategy to influence with precision and close successful deals.
87 % of people overestimate their sales skills, so don't let your opportunities slip through your fingers.
Training objectives
Each module is designed to build your skills effectively, enabling you to quickly master the most effective sales techniques and strategies.
Maximise your value
Master negotiation and personal enhancement strategies to increase your value and positive impact. Identify and promote your unique skills, then communicate them effectively to negotiate opportunities.
Improve your sales
Whether you're selling yourself or promoting your product or service, master the techniques of commercial negotiation to influence and understand the people you're dealing with, and close profitable deals.
Communicate with impact
Structure your messages clearly, capture attention from the very first seconds and get your ideas across forcefully. Using storytelling, body language and influencing techniques, turn every speech into a convincing lever.
Create a relationship of trust
Learn how to establish a climate of trust right from the start. Discover the levers of an authentic, empathetic and professional sales approach, to open the door to a lasting and sincere relationship.
Handle objections
Turn every objection into an opportunity to strengthen your stance and clarify your message. Discover techniques for dealing with resistance, reformulating, processing and concluding.
Build loyalty
Don't let a sale be an end: make it a beginning. Learn how to maintain customer relationships, generate referrals and create opportunities for additional sales.
Your comments
Sales techniques training
Online or face-to-face
Take your course wherever you want (videoconference or face-to-face) and choose your lesson times to suit your schedule.
3 months
Our training programme lasts three months. Expect to spend five to seven hours per week on training. This schedule can be customised.
Graduate
Our sales training course leads to a diploma and is internationally recognised. We are eduQua certified.
The modules
I. Mastering the fundamentals of sales
Understanding the key stages in the sales cycle
Adapt your message to your product, service or profile
Using influence and persuasion sales techniques
Concluding profitable agreements efficiently
II. Maximising your personal value
Identify your strengths and differentiating skills
Developing a strategy for personal enhancement
Selling yourself with accuracy and impact
Using negotiation to create opportunities
III. Creating a lasting relationship of trust
Adopting an authentic, empathetic and credible stance
Gaining trust from the very first interaction
Active listening to identify needs
Establishing a relational framework conducive to sales
V. Handling objections with ease
Recognising the different types of objections
Welcoming, reformulating and defusing resistance
Keeping emotional control over objections
Using objections as a stepping stone to a positive conclusion
IV. Communicating with impact
Structuring your messages for greater clarity and effectiveness
Capture attention in a matter of seconds
Using storytelling and non-verbal language
Turn every speech into a convincing lever
VI. Building customer loyalty and developing customer relations
Maintaining the link after the sale and building loyalty
Create opportunities for additional sales
Systematise follow-up and reminders with finesse
Turning satisfied customers into ambassadors
«This course in sales techniques is a real springboard for those who want to master the most advanced tools, strategies and approaches, while benefiting from tailor-made support to help them achieve their professional goals.»
They train with us
FAQ
Please contact us for a quotation.
The price is personalised according to your level, your objectives and the course format you choose.
Payment can be made in several monthly instalments free of charge.
This course is aimed at all those who want to improve their commercial and relational impact, whether they are beginners or experienced. It is particularly recommended for :
Sales and business developers wishing to structure and strengthen their sales approach.
Entrepreneurs, the self-employed and managers who have to sell their services or convince partners.
Customer relations managers who want to build loyalty, relaunch and develop their portfolio.
Professionals undergoing retraining or career development who want to acquire practical skills in communication, negotiation and influencing.
- Anyone in contact with customers or partners who want to increase their confidence, impact and results.
To find out more about the importance of sales training and good sales practice, take a look at this well-known resource: Harvard - Strategic Sales Management
We invite you to take part in one of our free Masterclasses. It's the best way to realise just how valuable this training will be for you.
By e-mail: contact@osamformations.com
By telephone: + 41 22 518 90 93
Please send us a detailed request describing your requirements to contact@osamformations.com.
For more information, contact us!
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