OSAM-Formations
Consultation

Practical preparation training For the examination

Sales specialist
with federal diploma

For exam success
the federal sales specialist certificate.

Duration

12 months of training: hybrid, online and face-to-face

Start

Choose between our February, May or September start dates.

Approach

High-level active trainers and personalised teaching.

Schooling

CHF 12,900. Reimbursed to 50% by the confederation*.

Context and issues

In a constantly changing economic environment, the sales function has become a strategic pillar for all companies, whether they operate in B2B, B2C or multi-channel distribution. Sales is no longer just about completing transactions: it now requires an in-depth understanding of buying behaviour, CRM tools, loyalty strategies and market dynamics. Faced with this growing complexity, the Swiss job market places a premium on professionals who can combine analytical rigour, interpersonal skills and strategic vision.

The Federal Certificate of Qualification as a Sales Specialist is precisely what is needed: recognised and protected at national level, it is a benchmark qualification for any professional wishing to consolidate their sales expertise and move on to greater responsibilities. Approved by SEFRI, this qualification also opens the door to the next level, the Federal Sales Manager Diploma, and positions its holder as a credible and competent player in the eyes of Swiss and international recruiters.

Your comments

Programme

Module 1: Legal and economic fundamentals

Sales law, advertising law, LCD (law against unfair competition), basic accounting and statistics applied to sales.

Module 2: Business strategy and planning

Sales strategy development, sales action planning, target and budget management, market analysis and competitive benchmarking.

Module 3: Marketing applied to sales

Marketing basics, market research and segmentation, distribution policy, commercial communication, digital marketing and e-commerce.

Module 4: Advanced sales techniques

Developing communication skills and planning promotional activities to maximise market impact.

Module 5: Customer Relationship Management (CRM)

Customer account management, Key Account Management (KAM), CRM tools, loyalty, after-sales service and complaints management.

Module 6: Sales management

Supervision of a sales team, performance management, reporting and analysis of KPIs, decision-making tools.

Module 7: Time management and personal organisation

Self-management methods, prioritisation, commercial project management, planning tools.

Module 8: Intensive preparation for the federal examination

Case studies, mock exams, mock written and oral exams, practice situations, methodological coaching.

  • SKILLS ACQUIRED

  • Managing a sales strategy
  • Mastering negotiation
  • Managing customers
  • Analysing markets
  • Sales planning
  • Using CRM
  • Supervising a team
  • Argue with impact
  • Produce reports
  • Preparing for the federal examination
Simon Pawolleck

Let's discuss your training project!

They train with us

OSAM Customers - Companies

FAQ

To register for the federal examination for Sales Specialists (official conditions in accordance with SEFRI examination regulations, approved in October 2017)) :

Candidates must hold a CFC (initial vocational training of at least 3 years) or a recognised diploma from a business or general education college, or a maturité fédérale (federal school-leaving certificate), and have at least 2 years' professional experience in sales, marketing or a related commercial sector.

The documents required for the application include a CV, proof of identity, the initial training diploma, a recent work certificate with a job description signed by a line manager, and proof of professional experience.

This course is aimed at all professionals working in a commercial environment who wish to have their expertise recognised by a federal qualification. It is particularly suited to :

  • Field sales : sales representatives, sales delegates, sales attachés
  • Customer advisers and managers account managers, customer relationship managers, sales advisers
  • Sector managers and heads Sales managers, area managers, customer managers
  • Professionals undergoing retraining or upgrading their skills Sales experience: any profile with at least 2 years' sales experience

It is also suitable for professionals wishing to progress to a position in Sales manager (Federal diploma), The Brevet de Spécialiste de Vente is an official gateway to this higher level.

The federal examination for Sales Specialists is organised by once a year by Suxxess, the responsible body mandated by SEFRI.

2027 session: provisional information (dates confirmed by Suxxess during 2026)

  • Written tests: March 2027 (exact dates to be confirmed)
  • Oral tests : April 2027 (exact dates to be confirmed)
  • Registration deadline : generally open from July to September of the year preceding the exam

The official dates for the 2027 session will be published on suxxess.org from mid-2026.

This course can be fully customised (content, format, language). Contact us for a free quote.

The course is priced at CHF 12 900., excluding federal examination fees.

The good news is that the Confederation can reimburse up to 50 % of your training costs. Since 2018, the Confederation has reimbursed 50 % of the costs of courses preparing for a federal certificate, up to a maximum of CHF 9,500, provided that the candidate sits the federal examination after the course. Entitlement to the subsidy is independent of the examination result. 

In concrete terms, for a course costing CHF 12,900, you can receive a reimbursement of CHF 6 450.00, bringing your net investment to CHF 6 450.00.

Qualifying conditions:

  • Attend a course on the SEFRI list of preparatory courses, pay the course fees yourself and be legally resident in Switzerland at the time of taking the exam.
  • The grant application is submitted after passing the federal examination, by submitting invoices and proof of payment via the SEFRI online portal.

For more information on the federal grant:  here.

You should also bear in mind that the price of the exam is not included in the preparation. It depends on the examination centre, and costs around CHF 2,000.

The federal examination for Sales Specialists is organised by Suxxess, the responsible body mandated by SEFRI. It is made up of 5 parts :

  • Test 1 (online, at home): individual written test on the fundamentals of business law and economics.
  • Tests 2 to 5 (face-to-face, Basel): written tests covering sales strategy, marketing, sales techniques and customer relationship management.
  • Oral tests (Lucerne): role-playing, case studies and discussions with a panel of industry experts.

The minimum score required is 4.0 per test. In the event of partial failure, only the unsuccessful papers need be retaken at the following session. A total of three attempts are possible. Suxxess

If successful, the candidate obtains the legally protected title «Sales specialist with federal diploma», issued and stamped by SEFRI.

 

For more information, contact us!

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