Tailor-made diploma courses

Sales consultant training

Develop your consulting and sales skills to effectively support your customers and maximise your sales performance.

87 % of people overestimate their sales skills, so don't let your opportunities slip through your fingers.

Training objectives

This training course enables you to master the art of sales consulting in order to create an exceptional customer experience and improve your sales performance.

Excellence in Customer Service

Learn how to welcome, listen to and assist each customer professionally to create a memorable shopping experience. Develop a perfect customer-centric approach to increase satisfaction and encourage loyalty.

Personalised Consulting Techniques

Develop your ability to analyse customer needs and offer tailored solutions through expert, personalised advice. Boost your credibility by providing accurate answers and adapting your advice to changes in their needs and market.

Product and Service Management

Acquire in-depth knowledge of your offering so that you can provide expert, credible advice in all situations. Master the features and differentiators of your products or services so that you can respond precisely to your customers' needs.

Managing Difficult Situations

Learn how to handle objections, complaints and difficult customers with tact and professionalism. Develop effective strategies to turn tricky situations into opportunities while preserving your company's image.

Effective Commercial Communication

Perfect your communication techniques to present your products in a convincing manner tailored to each customer profile. Learn how to adjust your speech, tone and arguments to capture attention and spark interest.

Consultative Sales Techniques

Master the consultative approach to turn every interaction into a sales opportunity and build customer loyalty. Develop active listening skills and a deep understanding of needs in order to offer tailor-made solutions.

Your comments

Sales advisor training

Online or face-to-face

Take your course wherever you want (videoconference or face-to-face) and choose your lesson times to suit your schedule.

1 month

Our training course lasts approximately one month. Allow for five to six hours of training per week. This schedule can be customised.

Graduate

Our sales training course leads to a diploma and is internationally recognised. We are eduQua certified.

The modules

I. Welcome and Initial Contact

Professional reception techniques
Building trust
Non-verbal communication and presentation
Sales area management

II. Active Listening and Identifying Needs

Active listening techniques
The art of commercial questioning
Identifying purchasing motivations
Analysis of customer signals

III. Product Knowledge and Expertise

Mastery of the product/service range
Technical and commercial arguments
Competitive advantages and differentiation
Using sales support tools

V. Handling Objections

Types of customer objections
Techniques for handling objections
Turning obstacles into advantages
Reassurance and managing doubts

IV. Advice and Recommendation

Consultative approach to sales
Customisation of customer advice
Presentation of tailored solutions
Creation of added value

VI. Special Situations and Claims

Dealing with difficult customers
Complaints handling
De-escalation techniques
Maintaining professionalism

They train with us

OSAM Customers - Companies

FAQ

Please contact us for a quotation.


The price is personalised according to your level, your objectives and the course format you choose.


Payment can be made in several monthly instalments free of charge.

This course is aimed at all those who want to improve their commercial and relational impact, whether they are beginners or experienced. It is particularly recommended for :

  • Sales and business developers wishing to structure and strengthen their sales approach.

  • Entrepreneurs, the self-employed and managers who have to sell their services or convince partners.

  • Customer relations managers who want to build loyalty, relaunch and develop their portfolio.

  • Professionals undergoing retraining or career development who want to acquire practical skills in communication, negotiation and influencing.

  • Anyone in contact with customers or partners who want to increase their confidence, impact and results.

To find out more about the importance of sales training and good sales practice, take a look at this well-known resource: Harvard - Strategic Sales Management

We invite you to take part in one of our free Masterclasses. It's the best way to realise just how valuable this training will be for you.

By e-mail: contact@osamformations.com

By telephone: + 41 22 518 90 93

Please send us a detailed request describing your requirements to contact@osamformations.com.

For more information, contact us!

Registration form

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