Laurence Marcovecchio explains how to reassure a Swiss recruiter with no experience...
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The Federal Certificate in AI Business Specialist occupies a strategic position in the Swiss professional landscape. It trains experts capable of designing, managing and deploying transformation projects based on artificial intelligence within companies. The course aims to develop advanced skills in AI strategy, marketing, digital and performance, which are essential for excelling in a rapidly changing business environment.
Holders of the Federal Certificate are prepared to integrate AI at the heart of corporate strategy and processes, to identify AI levers for marketing and sales, and to ensure effective digital transformation. The training covers a variety of areas such as project management, creativity and innovation, digital marketing and AI tools, providing comprehensive preparation for the modern challenges facing organisations.
