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Training Digital MARKETING MANAGER
Master advanced marketing strategies to propel a brand and maximise its commercial performance.
Training objectives
Each module is designed to build your skills effectively, enabling you to quickly master the most effective digital marketing techniques and strategies.
Develop a marketing strategy
Analyse the market, identify trends and understand consumer behaviour to define clear action plans tailored to your objectives. Use strategic tools such as SWOT, PESTEL and personas to structure your decisions.
Master the levers of digital marketing
Deploy effective digital actions by combining SEO, content marketing, social media, email campaigns, and online advertising. Integrate these channels into a coherent multi-channel strategy to maximise your impact on your audience.
Build a strong brand
Clearly define your brand's identity and positioning, develop authentic storytelling, and ensure consistency across all touchpoints to sustainably strengthen its reputation and perceived value.
Perform well with your campaigns
Carefully monitor your key indicators and interpret your data to assess the effectiveness of your actions both globally and precisely. Learn how to adjust your campaigns and optimise your return on investment in a continuous and sustainable manner.
Strengthen your communication
Develop clear, consistent and impactful communication, maintain constructive media relations and prepare for the effective management of any crisis situations in order to enhance and protect your image in the long term.
Manage your marketing projects
Coordinate your teams and initiatives effectively, plan your projects with rigour and organisation, and develop your managerial skills to conduct your marketing activities in an efficient, structured and sustainable manner.
Your comments
Digital marketing training
Online or face-to-face
Choose your course format and timetable to suit your schedule. We tailor your training to your availability.
7 months
Our training programme lasts approximately 7 months. Expect to spend 5 to 7 hours per week on training.
(e-learning, live courses and exercises included).
Graduate
Our digital marketing training course leads to a degree and is internationally recognised. We are eduQua accredited.
Digital marketing modules
I. Marketing strategy and market analysis
- Analyse the market and identify key trends.
- Understand consumer behaviour to target your actions.
- Define clear action plans tailored to your objectives.
- Use strategic tools such as SWOT, PESTEL, and personas.
II. Digital marketing and multichannel communication
- Establish an effective digital presence across all channels.
- Combine SEO, content marketing, social media, email marketing, and advertising.
- Integrate these channels into a coherent multichannel strategy.
- Measure and continuously improve the impact of your digital actions.
III. Brand management and branding
- Define your brand identity and positioning.
- Develop compelling and consistent storytelling.
- Ensure consistency of image across all touchpoints.
- Sustainably strengthen brand awareness and perceived value.
IV. Performance analysis and campaign optimisation
- Carefully monitor your key indicators and interpret your data.
- Assess the overall effectiveness of your marketing activities.
- Adjust your campaigns to maximise your return on investment.
- Establish a process of continuous and sustainable optimisation.
V. Communication and public relations
- Develop clear, consistent and impactful communication.
- Maintain constructive and lasting media relations.
- Prepare for the effective management of all crisis situations.
- Enhance and protect your organisation's image in the long term.
VI. Marketing project management
- Coordinate your teams and initiatives effectively.
- Plan your projects with rigour and organisation.
- Develop your managerial and leadership skills.
- Conduct your marketing activities in an effective, structured and sustainable manner.
«Digital marketing is an essential lever for developing an organisation's visibility and appeal. This course offers practical methods and strategic tools for designing and deploying effective actions. Our aim is to train professionals capable of creating impact and generating measurable results.»
Marketing is the art of transforming an idea into an irresistible desire and a strategy into measurable success.
They train with us
FAQ
Please contact us for a quotation.
The price is personalised according to your level, your objectives and the course format you choose.
Payment can be made in several monthly instalments free of charge.
This training course is aimed at anyone who wishes to develop their marketing knowledge and skills in order to master the new requirements of a digital and customer-centric environment, as explained by McKinsey in his analysis of modern marketing skills.
We will cover the basics of marketing techniques, and we will also explore more complex strategies.
Contact us and get a complimentary trial session with your trainer.
This is the best way to realise the full value that this training will bring you.
By e-mail: contact@osamformations.com
By telephone: + 41 22 518 90 93
Please contact us and describe your requirements via: contact@osamformations.com
For more information, contact us!
Free quote and introductory session
Our training manager will contact you to present our method and our rates.
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