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MARKETING training in Basel
Training objectives
Each module is designed to effectively build your skills, enabling you to quickly master the most effective marketing techniques and strategies.
Our training programme offers you the opportunity to acquire practical skills that are directly applicable to your professional context in Basel, whether you work for a multinational corporation, a local SME or as a freelancer.
Marketing strategy and market analysis
Learn how to develop effective marketing strategies by analysing market dynamics, consumer behaviour and industry trends. This module will introduce you to the use of analytical tools, such as market research, strategic matrices (SWOT, PESTEL) and personas, to define clear objectives and appropriate action plans.
Digital marketing and multichannel communication
Discover modern techniques for reaching your audience online. This module covers the basics and advanced strategies of digital marketing, including SEO, SEM, content marketing, social media, email marketing, and online advertising. You will also learn how to integrate these channels into a coherent multi-channel approach to maximise your impact.
Brand management and branding
Explore the fundamental and advanced principles of branding to build a strong, distinctive and memorable brand. This module will guide you through brand identity development, storytelling, reputation management and adapting to consumer expectations, while ensuring consistency across different touchpoints.
Performance analysis and campaign optimisation
Learn how to measure the effectiveness of your marketing actions using key performance indicators (KPIs). This module will train you in the use of analytics tools such as Google Analytics, marketing dashboards and A/B testing. You will develop the skills you need to adjust your strategies based on data and maximise your return on investment (ROI).
Your comments
Your training in Basel
Online or face-to-face
Choose your course format and timetable to suit your schedule. We tailor your training to your availability.
2 months
The duration of the training varies depending on your level and objectives. The content of the training is entirely tailor-made.
Graduate
Our marketing training programme leads to a qualification and is internationally recognised. We are eduQua certified.
The modules
I. Marketing strategy and market analysis
- Understand the fundamentals of market analysis and identify business opportunities.
- Learn how to build customer personas and effectively segment your audience.
- Master strategic tools such as SWOT and PESTEL to guide your marketing decisions.
II. Digital marketing and multichannel communication
- Explore the basics and advanced techniques of SEO, SEM, and content marketing.
- Discover how to orchestrate a coherent multichannel strategy to maximise your visibility.
- Develop effective campaigns on social media and via email marketing.
III. Brand management and branding
- Learn how to create a strong and memorable brand identity.
- Discover the importance of storytelling in engaging and retaining your customers.
- Adopt techniques to manage reputation and maintain brand consistency.
IV. Performance analysis and campaign optimisation
- Learn how to track and analyse KPIs to measure the effectiveness of your marketing actions.
- Use powerful tools to evaluate your results.
- Adopt a data-driven approach to improve your campaigns.
«This marketing training course is a real springboard for those who want to master the most advanced tools, strategies and approaches, while benefiting from tailored support to achieve their professional goals.»
Marketing is the art of transforming an idea into an irresistible desire and a strategy into measurable success.
They train with us
FAQ
Please contact us for a quotation.
The price is personalised according to your level, your objectives and the course format you choose.
Payment can be made in several monthly instalments free of charge.
This training course is aimed at anyone who wishes to develop their marketing knowledge and skills in order to master the new requirements of a digital and customer-centric environment, as explained by McKinsey in his analysis of modern marketing skills.
We will cover the basics of marketing techniques, and we will also explore more complex strategies.
Contact us and get a complimentary trial session with your trainer.
This is the best way to realise the full value that this training will bring you.
By e-mail: contact@osamformations.com
By telephone: + 41 22 518 90 93
Please contact us and describe your requirements via: contact@osamformations.com
For more information, contact us!
Free quotation and trial session
Our training manager will contact you to present our method and our rates.
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