
Communication, reputation and artificial intelligence: Gérard Sermier’s perspective
Gérard Sermier shares his experience in the fields of communications, reputation management, crisis management and the role of artificial intelligence.
In January 2026, the Swiss unemployment rate stood at 3.2 %, with 152,280 people out of work. At the same time, 48,904 job vacancies were reported to regional employment offices, an increase of more than 36 % compared with the previous month. This paradox sums up the situation quite well: the Swiss labour market is slowing down, but there remains a severe shortage of qualified candidates in certain sectors.
The latest comprehensive annual study on the subject, published by the Adecco Group and the University of Zurich in late 2025, already showed a shortage index down by 22 % compared with 2024, a return close to pre-pandemic levels. However, out of the 32 occupational categories monitored, four remained structurally out of balance: healthcare, construction management, specialist technicians and electrical engineering. A study by the Swiss Economic Research Centre (KOF) published in March 2026 goes further: there could be a shortfall of around 400’000 people in the Swiss labour market over the next ten years. Demographic change is cited as the main factor by 87 % of the economists surveyed, ahead of skills mismatches and insufficient access to foreign labour.
In practical terms, this shortage takes very different forms depending on the sector. The watchmaking industry in the Jura Arc estimates it will need around 4,000 micro-engineering professionals (watch setters, polishers, CNC operators) by the end of the year. The logistics and road haulage sectors anticipate a shortfall of up to 80,000 HGV drivers by 2032. The ICT sector, for its part, is forecasting a structural shortage of 54,000 specialists by 2033. Conversely, there remains a surplus of traditional office, administrative and commercial roles, which face stiff competition from automation and artificial intelligence.
Healthcare, construction, engineering, ICT: these sectors are the focus of attention. But no sector-specific skills shortage can be resolved simply by training more healthcare workers, technicians or software developers. Every sector facing pressure also needs cross-functional roles to help shoulder the burden: qualified administrative staff in healthcare settings, safety officers on construction sites and industrial premises, a supply chain managed by certified professionals, HR teams capable of recruiting quickly in a candidate-driven market, and managers capable of organising the digital transformation that is reshaping office-based roles.
It is precisely these cross-functional roles – which are less prominent in the headlines but just as sought-after on the ground – that are actively recruiting in 2026. And it is these skills than a federal certificate enables you to have your qualifications officially recognised without having to leave your job.

Medical secretary.
The demand for qualified administrative staff is growing in line with an ageing population and increased care needs. It offers a direct and accessible route into the healthcare sector, without the need for clinical training.
Specialist in occupational safety and health protection (STPS), federal certificate.
The construction sector remains one of those officially facing a structural labour shortage. Construction sites and industrial sites need professionals capable of ensuring safety and compliance – a skill that is becoming increasingly scarce as experienced staff retire.
Logistics specialist, Federal Certificate.
With the predicted shortage of drivers and chronic pressure across the entire supply chain, a federal logistics qualification opens up opportunities for leadership roles in industry, distribution and even the healthcare sector itself.
Human resources specialist, Federal Certificate.
A striking paradox: the more acute the skills shortage, the greater the pressure on HR departments to recruit, retain and train staff. Companies are actively seeking certified HR professionals to manage this pressure at their own level.
AI Business Specialist, Federal Certificate.
Office-based roles are on the decline, but a new need is emerging: that for professionals capable of overseeing the integration of artificial intelligence into business processes. This is one of the most sought-after roles in 2026, at the intersection of management and technology.
The Swiss Federal Certificate is designed for working professionals: evening classes, weekend courses or video conferences, with preparation typically taking between 9 and 24 months depending on the certificate being pursued. Since 2018, the Confederation reimburses up to 50 % of the preparation costs, subject to a maximum of CHF 9,500, provided that you sit the federal examination.
At OSAM, we have more than 15 federal certificates and diplomas are supported by practising trainers, with personalised guidance right up until they submit their examination application. In a market that is undergoing a redistribution rather than a contraction, the real question is no longer «is there a shortage?» but «in which role do you want to become the leading expert?»
Sources of the figures quoted:
Unemployment and job vacancies (January 2026) — SECO (State Secretariat for Economic Affairs), official press release «The labour market situation in January 2026», Bern, 6 February 2026: https://www.admin.ch/fr/newnsb/IE-cnnqn1RBbUQh_w1uQ0
2025 Labour Shortage Index — Stellenmarkt-Monitor Schweiz, University of Zurich (study co-published with The Adecco Group Switzerland), 27 November 2025: https://www.stellenmarktmonitor.uzh.ch/de/indices/fachkraeftemangel.html
400,000 people short in the Swiss labour market within 10 years — Swiss National Bank (SNB), study reported by the NZZ, July 2025: https://www.rts.ch/info/economie/2025/article/penurie-de-main-d-uvre-en-suisse-400-000-travailleurs-manquants-d-ici-2033-28948993.html
87 % of economists cite demographic change as the main cause — KOF, Swiss Economic Cycle Research Centre (ETH Zurich), December 2025 survey published in *La Vie économique* (SECO’s journal), April 2026: https://dievolkswirtschaft.ch/fr/2026/04/comment-les-entreprises-suisses-evaluent-et-gerent-la-penurie-de-main-doeuvre/
~3,835 micro-engineering professionals to be trained or recruited by 2026 — Swiss Watch Industry Employers’ Association (CP), five-year survey, 2022: https://cpih.ch/
Up to 80,000 job shortfall in the freight transport sector by 2032 — University of St Gallen (HSG), study reported by RTS, April 2025: https://www.rts.ch/info/suisse/2025/article/penurie-de-chauffeurs-poids-lourds-en-suisse-80-000-postes-manquants-d-ici-2032-28841168.html
Shortage of 54,400 ICT specialists by 2033 — ICT Vocational Training Switzerland, study carried out by BSS Volkswirtschaftliche Beratung, September 2025: https://www.ict-berufsbildung.ch/dici-2033-54-400-professionnels-ict-supplementaires-doivent-etre-formes

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