Karolina Hermann spricht über Vertrieb, ihre Rolle bei OSAM und...
Read the articleContext and issues
Today, e-commerce is one of the most dynamic sectors of the Swiss and global economy. Faced with accelerating digital transformation, companies of all sizes - from SMEs to major groups - have a growing need for professionals capable of managing their e-commerce activities with rigour and strategy. However, Switzerland does not yet have any specific initial vocational training in e-commerce at apprenticeship level: this gap makes the federal diploma for e-commerce specialists a particularly valuable and rare qualification on the job market.
Purchasing behaviour has changed radically: the boundaries between physical and digital commerce are disappearing, consumers are demanding seamless omnichannel experiences, and mastery of digital platforms, SEO, marketing automation and customer data has become an essential strategic skill. In this context, an e-commerce specialist with a federal diploma is no longer simply an online shop manager: he or she is the guarantor of the overall performance of digital channels, an agile project manager, a customer experience expert and a pillar of the company's competitiveness.
Recognised by the State Secretariat for Education, Research and Innovation (SEFRI) and included in the National Qualifications Framework at level 5, this qualification is legally protected, valued by recruiters and opens the door to further study at a university of applied sciences (CAS, DAS, MAS). Investing in this qualification means positioning yourself with authority in one of the most buoyant markets of the decade.
