Training for success: the benefits of continuing education

Can you tell us about the importance that the CCIG places on continuing education for member companies?

The CCIG's training division is a key part of the Chamber's service offering, covering a wide range of topics that meet the needs of Geneva-based entrepreneurs (such as international trade, sustainability and innovation).

What initiatives has the CCIG put in place to encourage and facilitate continuing professional development in the canton of Geneva?

Our training courses are primarily intended for representatives of the 2,600 member companies in our community, which benefit from preferential rates. The approach is pragmatic, with short, dynamic formats that focus on practical case studies.

In your opinion, why is continuing education crucial in an ever-changing world of work, particularly in Switzerland?

In an economic environment marked by fierce competition, it is crucial to master contemporary issues and tools, both in terms of professional skills (know-how, which must be shared) and behavioural skills (interpersonal skills). This desire to learn can be cultivated at any age and at any stage of one's career; our ambition is to stimulate it.

What are the main sectors or areas where you see strong demand for continuing education among your members?

Innovation and sustainability are of paramount importance; whether it's digital marketing, the use of blockchain technology or CSR training, the field of training is vast.

What role does the CCIG play in helping businesses identify the critical skills they will need in the future?

As a natural partner to entrepreneurs for nearly 160 years, the CCIG's mission is to support our companies in their training programmes. The approximately 120 events we organise each year also provide an opportunity to address topics that are relevant to players in Geneva's economic fabric.

What challenges do member companies face when investing in continuing education, and how does the CCIG help them overcome these challenges?

The difficulty is twofold: a lack of financial resources and a lack of time. This is a hurdle that must be overcome, because training is a beneficial – not to say essential – investment in the future of our businesses (and not an expense to be sacrificed).

What message would you like to send to business leaders who are still hesitant to invest in continuing education for their teams?

Although the training courses come at a cost – albeit a very reasonable one for CCIG members – they are priceless; in my opinion, the return on investment is guaranteed.